Customer experience agency MercerBell asked Forge & Morrow to create a large-format illustration to advertise a special movie offer for Mastercard customers on Wednesdays.

The brief was to create a classic art deco picture theatre, the centrepiece being a detailed neon sign. We sourced a range of architectural references and designed a facade to suit the brief and composition. The lightboard was left blank for the agency to add their own copy.