To advertise the launch of the AMP app, ad agency Banjo came up with the concept of ‘advice at the speed of light’. The new AMP app was the way for customers to get answers about finance, insurance and super - quickly, while on the move.

As part of this campaign, Banjo were going to need to write many headlines in a speed of light style, so rather than creating every possible word, we made them their own light-writing alphabet, giving them the ultimate flexibility.

Together with this alphabet, we gave them an environment in a simple contemporary style for these words to live in.