A retro-styled control centre to represent Hahn’s whimsical description of their beer-making process: “Super goes in. Superdry taste comes out.” It was the beer HQ that the A-Team might have built.

Art director Claus Stangl, at digital agency Holler, scamped this up in beautiful detail, and I then went to work bringing it all to life.

The screens are intentionally left black, and the dials and gauges have no needles. These elements were all added by Holler, who used my environment to create an interactive online game.